How can we strengthen River Island’s position amongst its competitors and demonstrate its refined product offer and ‘Designer of the High St’ credentials?
As the most iconic music festival in the world, Glastonbury enjoys huge media attention. It is also known for its rain and the famous ‘Glasto mud bath’ so celebrity outfit curation begins well in advance.
As the strategy for the preceding Coachella had been to focus on the more commercial influencers, we sought to balance the overall approach with the introduction of fashion specific celebrities: the talent who enjoy high industry credibility.
Talent secured:
Daisy Lowe, Portia Freeman, Pete Denton.